As part of my work with the Legends and Heroes tour, I build and distribute these press releases announcing the legends that the tour will honor each week. Take a look below at the release for this …
Eight ways to win the local business.
This article originally appeared at PowersportsBusiness.com on January 18, 2018. Are you a big fish in a small pond? A small fish in a big pond? Or worse yet, a small fish in a small pond? I’m …
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Feld Announces VIP Experiences for Supercross
Last week, Feld Entertainment announced special access for supercross fans for the 2018 supercross series. Through a series of different opportunities, supercross fans can now view the sport like …
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Legends and Heroes PR – Anaheim 2
Here is a release I wrote for the Legends and Heroes Tour announcing their honoree for the Anaheim Supercross on January 20, 2018. Legends and Heroes Tour to Honor David Pingree at Anaheim …
Legends and Heroes PR – Houston Supercross
For 2018, I've begun to work with the Legends and Heroes of motocross tour with some marketing and press items. Here is a copy of the latest press release announcing their honorees for the Houston …
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Engine Ice PR Announcing 2018 Teams
Here is a press release I completed for the powersports industry coolant manufacturer Engine Ice announcing their 2018 supercross teams. (Disclaimer - I am the COO of the company). Here is the full …
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Saving the Powersports Industry – One New Rider at a Time
There has been a great deal of conversation in the powersports industry lately. Bike sales are down, the average age of motorcyclists is getting older, and people are turning to other forms of …
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Lukaitis Photo – Best of 2017
For my photography website, Lukaitis Photo, I covered 18 events in 2017 and posted more than 14, 250 images. We've combed through each gallery and came up with this post featuring our favorite images …
International Motorcycle Show – NYC 2017
The Jacob Javits Center in lower Manhatten hosted the Progressive Insurance International Motorcycle Show last weekend, December 1-3, 2017. The New York show is part of a seven-city tour that covers …
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Social Media is Not a Checklist
This post first appeared on Powersports Business, November 29, 2017 By now everyone is aware of the need for social media. Regardless of your type, B2B, B2C, manufacturer, or retailer, you must …
Parts Unlimited/Drag Specialties to Display at AIMEXpo
The news hit last week. PARTS UNLIMITED/DRAG SPECIALTIES SIGNS TWO YEAR COMMITMENT TO EXHIBIT AT AIMEXPO. In my opinion, this is one of the most important pieces of news regarding the AIMExpo in …
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AIMExpo 2017 by the Numbers
Earlier this month the organizers of the AIMExpo posted an infographic with the show's statistics. There were 18176 in total attendance with 2090 coming from powersports dealers. 38 countries were …
