All around the country the season is pretty much winding down. But before you go into winter hibernation or begin your 2017 prep, I suggest you take a little bit of time to reach out to those that …
Do you Attend Off Site Training Seminars?
Helmet House and Shoei recently hosted an off site training for their local dealers in the New York/New Jersey area. (Read about it here) From what I could tell it looks like it was pretty well …
Continue Reading about Do you Attend Off Site Training Seminars? →
A Look Back at Published Work- KROC 2006
A look back at my coverage of KROC in the pages of AmateurMX Magazine. …
Continue Reading about A Look Back at Published Work- KROC 2006 →
Interview with Aaron Johnson – Image Use
Take a look at the link below to read a recent interview Bel-Ray did with RCH Racing's Aaron Johnson. Cool thing about the article is the use of my image of Aaron from Budd's Creek 2016 in the …
Continue Reading about Interview with Aaron Johnson – Image Use →
Social Media is Not a Checklist
We have to be on social media. We need a Facebook Page, a Twitter and Instagram account. This is a very standard directive in business today. But what does it mean? Social media is not a checklist. …
5 Ways to Use Instagram Stories for Racer Marketing
I recently came across an interesting article on Social Media Examiner titled "5 Ways to Use Instagram Stories for Your Business". It features some real action items that would certainly benefit …
Continue Reading about 5 Ways to Use Instagram Stories for Racer Marketing →
8 Days of SEMA 2016
As the event manager at Calumet responsible for trade shows under the Bel-Ray and Royal Purple the first week in November is probably one of the busiest in my entire calendar. Not only are we …
Racer Marketing – Professional Digital Appearance
I've previously discussed your online appearance in this article about your website, (Racer Promotion Quick Tip- Your Own Website) and we've also discussed the need for you to audit your social media …
Continue Reading about Racer Marketing – Professional Digital Appearance →
Positive Data from AIMExpo
The 4th Annual AIMExpo concluded a couple of weeks ago, and in a press release, the organizers provided some very interesting data. The show that took place in Orlando, FL drew 18,399 attendees …
KROC Coverage in Brapp Magazine
Take a look at the most recent Brapp Magazine for my coverage of KROC 2016 within their pages. Here's a link to the article. Brapp Magazine KROC 2016 Coverage …
Raceway Park Photos 11/06/16
Photos from Sunday's racing action at Raceway Park are posted for your viewing and purchasing pleasure. As always the images are individually named and listed in alphabetical order for your …
Leverage Your Racers for Social Media Success
OK, so the keeps on asking why we're sponsoring all of these racers. And what do we really get from them anyway? They just cost us money! While in some cases this is true, looking at your store …
Continue Reading about Leverage Your Racers for Social Media Success →