The business of racing composes all kinds of different jobs and careers. From the mechanical and management side of the race teams to the sales guys getting products into the dealer and onto to the …
Powersports Business – Your Store Vs Online Sales
Combating the online giants. We've all heard it before. The internet and online sales are killing my business. The online sales giants are taking away my customers. These are common phrases being …
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Race Report Raceway Park 4/15/17
Over the years I've written many, many race reports. Some are very simple with a short bit of text, some images, and results and others are far more detailed with play-by-play stories of the day's …
No More I’m Gonna…Time to Start Doing.
Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today it's difficult not to get caught up in it all. But at what …
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Raceway Park Motocross Photos 4/15/17
Posted at Lukaitis Photo are more than 1000 photos from Raceway Park's second event of 2017 are posted at Lukaitis Photo. As always the images are in alphabetical order by the riders last name with …
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Racer Marketing – Is live video a part of your marketing mix?
In a previous post, we spoke about the way you look at racing and sponsorships and your racer marketing efforts. By looking at your competition and promotion as a business and no longer just a hobby …
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Raceway Park Opening Day – Race Report
This post originally appeared on NJMotocross.com on April 5th. After weather forced the originally scheduled opening day to be canceled, Raceway Park opened for their 42nd season of motocross …
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Raceway Park Opening Day Images 4/2/17
More thank 800 photos are available online for your viewing and purchasing pleasure from Raceway Park's opening day. As always they are in alphabetical order by the riders last name. All holeshot …
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March 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in March? Well, here it is. Powersports Business Audit your website. Game Changings UTV from Polaris Racer …
Other Projects – MX Gear Guide
Magazines have always been an important part of my life. Over the years, I've amassed a collection of issues from all of the big and not so big titles in the sport. Thus MX Gear Guide was born. I …
Game Changing UTV from Polaris
What does the new Polaris ACE 150 do to the Youth ATV market? A couple of weeks ago, Polaris announced the newest addition to their line-up of UTVs. The Polaris ACE 150 EFI, is the industry’s only …
Daytona 200 Press Release
Part of my job at Engine Ice is to write, distribute and share press releases about our brand and the racing successes they have. Here is a recent release I've written announcing our podium finish at …
