What does the new Polaris ACE 150 do to the Youth ATV market? A couple of weeks ago, Polaris announced the newest addition to their line-up of UTVs. The Polaris ACE 150 EFI, is the industry’s only …
Daytona 200 Press Release
Part of my job at Engine Ice is to write, distribute and share press releases about our brand and the racing successes they have. Here is a recent release I've written announcing our podium finish at …
Race Reports – Telling a Story
Monday morning press releases and race reports have been the cornerstone of race reporting for years. All of the big and most of the small teams produce a release or race reports each week letting the …
Sweat the Small Stuff – Incremental Savings Yield Big Rewards
This post Sweat the Small Stuff - Incremental Savings Yield Big Rewards first appeared online at Powersports Business March 7, 2017. A couple of weeks ago I was having a conversation with a …
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Racer Marketing – Monthly Newsletter
Are you providing updates to your sponsors on a monthly basis? Are you sending out a newsletter? If you're not then, you absolutely need to add this to your to-do list. Communication is essential …
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Racer Marketing – Are you working your plan?
Across the country, the racing season is getting underway, and for many of you, the time is now to make sure your plan is in place and ready to go. Not your racing program, but your marketing and …
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Powersports Business – Audit your Website
We've previously spoken about the winter slump and some housekeeping tips but here is one that you can do anytime of the year. In fact, it's probably something that should be done several times a …
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February 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content …
The Importance of a Content Calendar – Racer Marketing
Posting a consistent message of your social media accounts is crucial to the success of your marketing efforts. Putting out the right content at the right time and delivering value on each of those …
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Racer Marketing – Control Your Message
One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make …
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The Business of Racing – Race Teams
We've previously talked about all of the jobs relating to going racing at a professional level. Check out this quick video from Fox Sports with the Monster Energy Kawasaki Team. …
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Avoid the Winter Slump – Housekeeping Ideas
Recently published online with Powersports Business - Powersports Business Online 1/31/17 It's a new year and as the calendar flips over to another January, the traffic in your shop slows to a …
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