ROI this and ROI that. They're common marketing terms being thrown around when it comes to sponsorship or anything that has a cost. Return on Investment. What do I get in return for my …
Continue Reading about ROI vs ROO – What’s the Difference? →
Statistics – Proving what you are worth.
It's that time of the year again when sponsorship directors and marketing department get bombarded with sponsorship decks looking for support for the next season. Some are very simple 1 or 2-page …
Continue Reading about Statistics – Proving what you are worth. →
Recommended Resource – Feedly Feed Reader
Every couple of weeks I'm going to point out a resource or website that I use and share with you why I think it's valuable, informative or just interesting. This weeks resource is Feedly. A feed …
Continue Reading about Recommended Resource – Feedly Feed Reader →
A Look Back at Published Work- Thunder in the Sand
Take a look back at my coverage of the Thunder in the Sand - Wildwood Beach Race from 2008 in the pages of Cycle News. …
Continue Reading about A Look Back at Published Work- Thunder in the Sand →
Racer Marketing – Gratitude
All around the country the season is pretty much winding down. But before you go into winter hibernation or begin your 2017 prep, I suggest you take a little bit of time to reach out to those that …
Do you Attend Off Site Training Seminars?
Helmet House and Shoei recently hosted an off site training for their local dealers in the New York/New Jersey area. (Read about it here) From what I could tell it looks like it was pretty well …
Continue Reading about Do you Attend Off Site Training Seminars? →
A Look Back at Published Work- KROC 2006
A look back at my coverage of KROC in the pages of AmateurMX Magazine. …
Continue Reading about A Look Back at Published Work- KROC 2006 →
Interview with Aaron Johnson – Image Use
Take a look at the link below to read a recent interview Bel-Ray did with RCH Racing's Aaron Johnson. Cool thing about the article is the use of my image of Aaron from Budd's Creek 2016 in the …
Continue Reading about Interview with Aaron Johnson – Image Use →
Social Media is Not a Checklist
We have to be on social media. We need a Facebook Page, a Twitter and Instagram account. This is a very standard directive in business today. But what does it mean? Social media is not a checklist. …
5 Ways to Use Instagram Stories for Racer Marketing
I recently came across an interesting article on Social Media Examiner titled "5 Ways to Use Instagram Stories for Your Business". It features some real action items that would certainly benefit …
Continue Reading about 5 Ways to Use Instagram Stories for Racer Marketing →
8 Days of SEMA 2016
As the event manager at Calumet responsible for trade shows under the Bel-Ray and Royal Purple the first week in November is probably one of the busiest in my entire calendar. Not only are we …
Racer Marketing – Professional Digital Appearance
I've previously discussed your online appearance in this article about your website, (Racer Promotion Quick Tip- Your Own Website) and we've also discussed the need for you to audit your social media …
Continue Reading about Racer Marketing – Professional Digital Appearance →
