As the event manager at Calumet responsible for trade shows under the Bel-Ray and Royal Purple the first week in November is probably one of the busiest in my entire calendar. Not only are we …
Racer Marketing – Professional Digital Appearance
I've previously discussed your online appearance in this article about your website, (Racer Promotion Quick Tip- Your Own Website) and we've also discussed the need for you to audit your social media …
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Positive Data from AIMExpo
The 4th Annual AIMExpo concluded a couple of weeks ago, and in a press release, the organizers provided some very interesting data. The show that took place in Orlando, FL drew 18,399 attendees …
KROC Coverage in Brapp Magazine
Take a look at the most recent Brapp Magazine for my coverage of KROC 2016 within their pages. Here's a link to the article. Brapp Magazine KROC 2016 Coverage …
Raceway Park Photos 11/06/16
Photos from Sunday's racing action at Raceway Park are posted for your viewing and purchasing pleasure. As always the images are individually named and listed in alphabetical order for your …
Leverage Your Racers for Social Media Success
OK, so the keeps on asking why we're sponsoring all of these racers. And what do we really get from them anyway? They just cost us money! While in some cases this is true, looking at your store …
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Step Up Your In Store Holiday Sales
Amazon this and internet that. We can't compete with online retailers. Common complaints that are frequently heard from the brick and mortar stores when it comes to holiday shopping. But a recent …
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Raceway Park Photos 10/23/16
Raceway Park Photos from October 23, 2016 by Lukaitis Photo are posted for your viewing and purchasing pleasure. As always the images are individually named and listed in alphabetical order for …
The Nationals are Coming – 2017 Schedule
Last week MX Sports announced the schedule for the 2017 Lucas Oil Pro Motocross Nationals. (News Release Here) All of the 2016 venues remain for 2017 with stops in California, Colorado, Pennsylvania, …
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Trade Show Facts – MINEXpo 2016
Last month I managed the Bel-Ray space at the MINExpo in Las Vegas, NV. Held every four years, this show draws in more than 1900 exhibitors from all around the world. We displayed in a 20x20 booth …
Supercross 2017 – My Top 5 Venues
This afternoon Feld Motorsports announced that ticket sales for the 2017 Monster Energy Supercross series began. (Press Release Here) 17 rounds in 18 weeks all across the country, Monster Energy …
The Laws of Pricing in your Powersports Business
When browsing the internet I came across this article on the Inc.com website. It speaks about some of the indisputable laws of product pricing. Ending in .99 re-framing to show value, and upscale …
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