SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
The leaves are turning and falling to the ground, and for many of us, snow is right around the corner. But you're a racer, and this is your chance to close out the season with a plan for 2017 With …
Continue Reading about Close Out The Season With a Plan…for Next Year →
Sam Boyd Stadium is about 20 minutes outside the bright lights and high rollers of the Las Vegas strip but Saturday night it will shine as bright as the neon lights as the Monster Energy Cup comes to …
As a dealership, you are often asked to attend or exhibit at an event or show. Shows are expensive not only in the dollars spent on the space, shipping, show services, etc. but the other costs as …
Continue Reading about Event Attendance – 5 Questions to Ask Before Pulling the Trigger →
Photos from the entire racing weekend at KROC are posted for your viewing and purchasing pleasure. As always the images are individually named and listed in alphabetical order for your …
It was announced this week that Josh Hill will be racing the new Alta Electric Bike at the Red Bull Straight Rhythm on Saturday, October 22. This marks the first time we'll see a former Supercross …
Continue Reading about Are Electric Bikes Competitive Now? →
This article came across my desktop the other day, and it prompted me to question the announcement. The article mentions that French lubricant manufacturer Ipone has renewed their association with …
Continue Reading about Is Sponsoring a Series a Smart Decision? →
Ben Franklin once said, "An investment in knowledge pays the best interest." Truer words have never been spoken, but unfortunately, too many businesses across the country look at education as an …
The summer is drawing to a close and now is your chance to sit back and reflect in yet another year of business. I came across a recent article in Entrepreneur magazine that reflects on 15 ways to …
Continue Reading about Is Your Dealership Stale? Getting out of the rut. →
Special tools and the investment they require is a necessary evil of the service department at many powersports dealers. Sure, you need the tools but how can you take advantage of that high dollar …
Continue Reading about Behind the Scenes – Special Tools Closet →
In a press release dated 9/16 the American International Motorcycle Expo (AIMExpo) announced plans to relocate the show and change the date in 2017, moving from October to September and Orlando to …
Sure, you've heard it over and over again. Customers are just coming into my store to try things on then buy them online. Seem plausible, right, and I'm sure it happens here and there, however …
Continue Reading about I read it on the internet so it must be true →
Sponsorship season is upon us and with that many riders are on HookIt or MX Sponsor blasting out their resume to as many companies as possible. Sure you'll get a bunch of discounts and fill up your …
