We have to be on social media. We need a Facebook Page, a Twitter and Instagram account. This is a very standard directive in business today. But what does it mean? Social media is not a checklist. …
5 Ways to Use Instagram Stories for Racer Marketing
I recently came across an interesting article on Social Media Examiner titled "5 Ways to Use Instagram Stories for Your Business". It features some real action items that would certainly benefit …
Continue Reading about 5 Ways to Use Instagram Stories for Racer Marketing →
8 Days of SEMA 2016
As the event manager at Calumet responsible for trade shows under the Bel-Ray and Royal Purple the first week in November is probably one of the busiest in my entire calendar. Not only are we …
Racer Marketing – Professional Digital Appearance
I've previously discussed your online appearance in this article about your website, (Racer Promotion Quick Tip- Your Own Website) and we've also discussed the need for you to audit your social media …
Continue Reading about Racer Marketing – Professional Digital Appearance →
Positive Data from AIMExpo
The 4th Annual AIMExpo concluded a couple of weeks ago, and in a press release, the organizers provided some very interesting data. The show that took place in Orlando, FL drew 18,399 attendees …
KROC Coverage in Brapp Magazine
Take a look at the most recent Brapp Magazine for my coverage of KROC 2016 within their pages. Here's a link to the article. Brapp Magazine KROC 2016 Coverage …
Raceway Park Photos 11/06/16
Photos from Sunday's racing action at Raceway Park are posted for your viewing and purchasing pleasure. As always the images are individually named and listed in alphabetical order for your …
Leverage Your Racers for Social Media Success
OK, so the keeps on asking why we're sponsoring all of these racers. And what do we really get from them anyway? They just cost us money! While in some cases this is true, looking at your store …
Continue Reading about Leverage Your Racers for Social Media Success →
Step Up Your In Store Holiday Sales
Amazon this and internet that. We can't compete with online retailers. Common complaints that are frequently heard from the brick and mortar stores when it comes to holiday shopping. But a recent …
Continue Reading about Step Up Your In Store Holiday Sales →
Raceway Park Photos 10/23/16
Raceway Park Photos from October 23, 2016 by Lukaitis Photo are posted for your viewing and purchasing pleasure. As always the images are individually named and listed in alphabetical order for …
The Nationals are Coming – 2017 Schedule
Last week MX Sports announced the schedule for the 2017 Lucas Oil Pro Motocross Nationals. (News Release Here) All of the 2016 venues remain for 2017 with stops in California, Colorado, Pennsylvania, …
Continue Reading about The Nationals are Coming – 2017 Schedule →
Trade Show Facts – MINEXpo 2016
Last month I managed the Bel-Ray space at the MINExpo in Las Vegas, NV. Held every four years, this show draws in more than 1900 exhibitors from all around the world. We displayed in a 20x20 booth …
