The AIMExpo has just announced that the Dealer registration is open for their 2018 event. If you are a dealer in the United States and have the slightest bit of interest in improving your …
The Great Outdoors 11 – Returns this May
One of the best video series, The Great Outdoors makes its return this May. Personally, I am really looking forward to this video as Troy and his team always present the sport in it's truest form. …
Continue Reading about The Great Outdoors 11 – Returns this May →
Published Work Flashback – Mini Moto 2006
This week's flashback is from 2006 and Mini Moto magazine. At the height of pit bike popularity, this magazine provided race coverage and hop-up for the niche market. It wasn't uncommon for guys to …
Continue Reading about Published Work Flashback – Mini Moto 2006 →
Published Content Flashback – Cycle News 2006
Cycle News Issue #45 November 15, 2006. I provided coverage of the October 14-15 Thunder On the Beach Wildwood NJ. The article appeared on p.43 and featured text, results and an image of the weekend's …
Continue Reading about Published Content Flashback – Cycle News 2006 →
Tucker Rocky to Exhibit at AIMExpo
Last month, Tucker Rocky announced that they would be exhibiting at the AIMExpo in Las Vegas this October. This news comes as Tucker Rocky is restructuring following declaring bankruptcy in late 2017. …
Are You Educating Your Staff?
I wrote about this topic back in July. Educate Your Staff - Invest in Knowledge At that time I suggested that you organize a training program during the winter downtime. Well, did you? …
A Look Back at Published Work – ATV Sport December 2006
Here is a look back to 2006 and some coverage I provided to ATV Sport Magazine. The coverage was of the WPSA Quad Championship event held at Raceway Park in August 2006. The coverage ran in their …
Continue Reading about A Look Back at Published Work – ATV Sport December 2006 →
Raceway Park Motocross Photos 3/18/18
The 2018 motocross season kicked off at Raceway Park on Sunday. The event was bittersweet as it was the final time the "old" track would be used in competition. The racetrack will move across the …
Continue Reading about Raceway Park Motocross Photos 3/18/18 →
Old Bridge Township Raceway Park Opens Motocross Racing Season March 18th
This week I've been busy with drafting and distributing more press releases. The one for the Legends and Heroes Tour announcing Joe Burke as the Legend for the St Louis Supercross and the one below …
Continue Reading about Old Bridge Township Raceway Park Opens Motocross Racing Season March 18th →
Press Announcements – Video and Written to Make a Difference
As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can …
Continue Reading about Press Announcements – Video and Written to Make a Difference →
Legends and Heroes Tour PR – Atlanta SX
For the 2018 season, I have been writing and distributing the press releases and some social media content for the Legends and Heroes of Motocross Tour as they honor a different motocross legend each …
Continue Reading about Legends and Heroes Tour PR – Atlanta SX →
Make a list and check it off.
This article originally appeared at Powersports Business Online, February 21, 2018. We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists. …











