This week's sponsorship tip is very simple. Check your grammar. It goes without saying that your resumes should not include any grammar or spelling mistakes, but you should take the same care in …
Multiple Sponsors in the Same Category
One of the things that continually surprises me when looking through rider applications on HookIt is the number of riders that have conflicting sponsors listed in their profile. Part of my job at …
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Racer Marketing Quick Tip – Your Own Website
In this quick tip, I want to touch on a racer branded website. In the future, we'll get into more behind the scenes building and content creation, but for this post, I wanted to call out and send …
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Racer Marketing Quick Tip-Audit your Social Media
Sometimes things that usually go without saying need to be said. So here it is. How you are presented on social media is crucially important to your value as a sponsored rider. Good and bad. What …
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Racer Marketing Quick Tip – Sponsor of the Week
Now that I've established that based on my background I might have some good ideas when it comes to promoting your racing career, here goes with my first tip. Sponsor of the Week- In this post, …
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Why Listen to Me?
Why listen to me? What do I know about racer promotions? My experience and expertise on this subject comes from both sides of the fence. Initially as a racer, then at the dealer level and finally …