Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content …
The Importance of a Content Calendar – Racer Marketing
Posting a consistent message of your social media accounts is crucial to the success of your marketing efforts. Putting out the right content at the right time and delivering value on each of those …
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Racer Marketing – Control Your Message
One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make …
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Racer Marketing – Correct Your Spelling!
I've spent a bunch of time reviewing racers social media posts and profiles over the past couple of days, and one thing, in particular, came to my mind. SPELL YOUR SPONSORS CORRECTLY !! It's …
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Racer Marketing – Put Your Best Foot Forward
There were two big stories coming out of Anaheim last Saturday night. One was Ken Roczen's victory in the main event, but the other might be more important. He showed up for Thursday's press …
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Racer Marketing – Create a Video Series
Here is a great tip to help you improve your racer marketing. Create a video series. Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and …
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How to Use Your Influence to Drive Sales
Influencer marketing has recently been a favorite phrase. Using stars or celebrities to help sell products isn't new but with the rise of social media and the ability to reach people in a quick and …
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ROI vs ROO – What’s the Difference?
ROI this and ROI that. They're common marketing terms being thrown around when it comes to sponsorship or anything that has a cost. Return on Investment. What do I get in return for my …
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Statistics – Proving what you are worth.
It's that time of the year again when sponsorship directors and marketing department get bombarded with sponsorship decks looking for support for the next season. Some are very simple 1 or 2-page …
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Racer Marketing – Gratitude
All around the country the season is pretty much winding down. But before you go into winter hibernation or begin your 2017 prep, I suggest you take a little bit of time to reach out to those that …
5 Ways to Use Instagram Stories for Racer Marketing
I recently came across an interesting article on Social Media Examiner titled "5 Ways to Use Instagram Stories for Your Business". It features some real action items that would certainly benefit …
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Racer Marketing – Professional Digital Appearance
I've previously discussed your online appearance in this article about your website, (Racer Promotion Quick Tip- Your Own Website) and we've also discussed the need for you to audit your social media …
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