ROI this and ROI that. They're common marketing terms being thrown around when it comes to sponsorship or anything that has a cost. Return on Investment. What do I get in return for my …
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Statistics – Proving what you are worth.
It's that time of the year again when sponsorship directors and marketing department get bombarded with sponsorship decks looking for support for the next season. Some are very simple 1 or 2-page …
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Racer Marketing – Gratitude
All around the country the season is pretty much winding down. But before you go into winter hibernation or begin your 2017 prep, I suggest you take a little bit of time to reach out to those that …
5 Ways to Use Instagram Stories for Racer Marketing
I recently came across an interesting article on Social Media Examiner titled "5 Ways to Use Instagram Stories for Your Business". It features some real action items that would certainly benefit …
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Racer Marketing – Professional Digital Appearance
I've previously discussed your online appearance in this article about your website, (Racer Promotion Quick Tip- Your Own Website) and we've also discussed the need for you to audit your social media …
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Leverage Your Racers for Social Media Success
OK, so the keeps on asking why we're sponsoring all of these racers. And what do we really get from them anyway? They just cost us money! While in some cases this is true, looking at your store …
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Close Out The Season With a Plan…for Next Year
The leaves are turning and falling to the ground, and for many of us, snow is right around the corner. But you're a racer, and this is your chance to close out the season with a plan for 2017 With …
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Sponsorship – A Different Approach
Sponsorship season is upon us and with that many riders are on HookIt or MX Sponsor blasting out their resume to as many companies as possible. Sure you'll get a bunch of discounts and fill up your …
The Art of the Thank You
Thank you. 2 simple words that when said sincerely mean so much. First of all, congratulations to all of those racers that made the podium at Loretta Lynn's last week. You proved your skill and …
Check your Grammar
This week's sponsorship tip is very simple. Check your grammar. It goes without saying that your resumes should not include any grammar or spelling mistakes, but you should take the same care in …
Multiple Sponsors in the Same Category
One of the things that continually surprises me when looking through rider applications on HookIt is the number of riders that have conflicting sponsors listed in their profile. Part of my job at …
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Racer Marketing Quick Tip – Your Own Website
In this quick tip, I want to touch on a racer branded website. In the future, we'll get into more behind the scenes building and content creation, but for this post, I wanted to call out and send …
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