Racing

This article is a part of a ten article series, Racing with Intention If you’re treating your racing like a business—and not just a weekend hobby—you need to know what’s working. That means …

Continue Reading about Measuring Success: Analytics, Leads, and Long-Term Growth: Article 10 →

This article is a part of a ten article series, Racing with Intention. So you’ve made the connection. You’ve been sharing great content. You even sent a well-crafted initial message to a sponsor or …

Continue Reading about How to Follow Up Without Being Annoying : Article 9 →

This article is a part of a ten article series, Racing with Intention. If a picture is worth a thousand words, a race-day video clip might be worth a thousand impressions. Visual content—whether …

Continue Reading about Leveraging Video, Photos, and Stats Without Being Salesy : Article 8 →

This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …

Continue Reading about Posting with Purpose: A Weekly Content Plan for Racers : Article 7 →

Let’s be clear about one thing:Sponsorship is not charity—it’s marketing. Read that again and be very clear. Sponsorship is a marketing expense meant to drive sales, if sales are not increased by …

Continue Reading about What Sponsors Want: Positioning Your Value Clearly: Article 6 →

This article is a part of a ten article series, Racing with Intention. LinkedIn is a networking tool—not just a publishing platform. And networking is exactly that: working to build a network. Not …

Continue Reading about Networking Like a Pro: Finding and Connecting with Sponsors: Article 5 →

This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …

Continue Reading about The Story Telling Playbook – What to Share – Article 4 →

This article is a part of a ten article series, Racing with Intention. Sponsorship is About Alignment, Not Just Achievement Too many racers think sponsorship starts with results. But in today's …

Continue Reading about Creating a Personal Brand That Sponsors Want to Support : Article 3 →