Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content …
The Business of Racing – Race Teams
We've previously talked about all of the jobs relating to going racing at a professional level. Check out this quick video from Fox Sports with the Monster Energy Kawasaki Team. …
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Cigarettes, Beer and Energy Drinks. What’s next?
The energy drinks and the capital they provide rule the sport of motocross and supercross. Not only in the United States but around the world. You would be hard pressed to find a series or team …
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Business of Racing-Ronnie Stewart Profile
RacerX just recently posted this great privateer profile with local racer Ronnie Stewart. Ronnie talks about his 2016 racing set-up and how he provides a return to his sponsors. Read Interview …
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Leverage Your Racers for Social Media Success
OK, so the keeps on asking why we're sponsoring all of these racers. And what do we really get from them anyway? They just cost us money! While in some cases this is true, looking at your store …
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The Business of Racing – Getting a Job
The business of racing. It takes a lot of people to keep the circus that is racing on the road. From the guys back at the shop to the truck driver getting the rig from event to event the average …
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Is Sponsoring a Series a Smart Decision?
This article came across my desktop the other day, and it prompted me to question the announcement. The article mentions that French lubricant manufacturer Ipone has renewed their association with …
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Ivan Tedesco Retires
I read the press release this morning about Ivan Tedesco retiring from professional motocross racing. He's made the decision to retire on his own terms and is walking away while he is still a …
Great Podcast with Simon Cudby
Follow this link to enjoy a great interview by Steve Matthes with one of the sports best photographers, Simon Cudby. The Steve Matthes Show Podcast with Simon Cudby I've enjoyed Simon's work …
Xoffroad.it Interview with Me
Here is a recent interview I did for an Italian magazine, Xoffroad.it. They asked about my current job with Bel-Ray and my background in the motorcycle industry. Special thanks to Nicola Serragiotto …
Travis Spader Photo Shoot
Despite cold temperatures, quad national champion Travis Spader and I got together for a photo shoot for his new clothing sponsor Troy Lee Designs. Check out the images in this gallery. Travis …
Working with Rockstar Energy Racing Suzuki
Rockstar Energy Racing Suzuki. I am really looking forward to this relationship. Adding a Lites team to our program will help expand our exposure at the event and the addition of the amateur program …
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