The man, the myth, the legend. Bevo Forti has seen it all in the sport of motocross. From the early days as a privateer and factory mechanic, to the years at Scott Goggles as their rider rep, and on to today as brand ambassador at 100% Bevo has seen it all.
In this episode of Inside the Rut, he sits down with host Kenny Watson and shares some of his tales.
The business of racing composes all kinds of different jobs and careers. From the mechanical and management side of the race teams to the sales guys getting products into the dealer and onto to the media that produce the visuals around the sport there is a place for everyone.
Sure, you get to work in the sport you love and be around dirt bikes and racing but don’t forget it’s still a job. And like any job it has it’s ups and downs.
Kyle Cowling has been producing amazing video content for several years now, most recently creating the REDefined series for American Honda and the Daytona Supercross featuring Team Honda HRC. Mike Emery of Transworld Motocross has this great interview with Kyle giving you a little behind the scenes of what it takes to make it in the video biz.
The energy drinks and the capital they provide rule the sport of motocross and supercross. Not only in the United States but around the world. You would be hard pressed to find a series or team anywhere across the globe that does not at least slightly derive their budget dollars from the energy drink giants.
Back in the day, there were cigarette sponsors like Camel, beer companies like Olympia, Miller, and Coors, and even Wrangler jeans. We even had tech companies like Boost Mobile and EA Sports join in.
That all changed several years ago and it’s hard to imagine the sport without their involvement.
And it’s not only the big guys that are taking part.
Sure Monster, Rockstar, and Red Bull support the majority of the support, but even smaller ones like 51Fifty Energy have joined. The energy drink impact is unprecedented.
All of this has had me thinking, what happens to the sport if they go away.
Now I’m not throwing up any red flags here, just thinking.
What would happen?
Could supercross and motocross survive?
Who would replace these companies?
The first logical choice might be the automakers. Toyota is already heavily involved, and I’m sure they see a positive ROI for their efforts. The thought process is solid. Everyone attending a supercross or motocross has to get there somehow, and they most likely drive a car or truck. But then why have we not seen more companies get involved? Sure we had Dodge/Ram with the RCH team for several years, but why did it go away?
What about fast food sponsorships? Everyone eats, right? The problem there is our sport is small numbers compared to the public at large. After all, does your grandma care who won Anaheim 1? See motocross and supercross is such a small piece of the pie, it’s easy to spend those marketing dollars somewhere else.
I guess there is some real concern. If energy drinks go the way of alcohol and tobacco advertising, we’d be in big trouble. Support of the racers, teams, and series would ultimately fall back into the hands of the sport itself and the OEM’s and companies would need to pick up the pieces.
What makes this story especially interesting is the fact that although Ronnie is not a top 10 finisher, he’s been able to align himself with good sponsors and provide then the ROI and ROO desired. In this sport where sponsors go away due to budget cuts and upper management decisions Microbilt/PRBC has stayed by Ronnie’s side and sees the value supercross & motocross can provide.
I’ve known Ronnie and Brooke for several years and one thing I noticed as both a sponsor and a friend was the fact that they look at each sponsor as a partner and focus on what they can provide their partner not what the partner can do for them.
I encourage you to follow their efforts and stop by when you are at the track.