The Business of Racing – Ryan Villopoto to Answer

The Business of Racing – Ryan Villopoto to Answer

In a press release announced on October 19th. After a long association with motocross clothing company, Thor. Multi-time and retired champion Ryan Villopoto has signed with Answer Racing. The move has raised some eyebrows within the sport as Villopoto was a Thor lifer having worn the brand during his entire professional career and from what I recall a good portion of his amateur career as well.

With the business of racing in mind, it seems as though Thor and their parent company Parts Unlimited (LeMans) no longer saw the value in keeping Villopoto around as an ambassador. So does this move hurt Thor in their overall sales? After all, they have Monster Cup Millionaire Marvin Musquin wearing their gear, perhaps it was time to cut ties with the old and focus on the new.

The real question is does the signing of Villopoto make you want to go out and get Answer gear? What is the current state of his fan base? The last time Villopoto competed in a US professional event was 2014 and his 2015 MXGP season didn’t go according to plan so you have to wonder at this decision by both Answer and Thor.

I guess the bigger question that deserves some attention is the use of retired racers as brand ambassadors. How long after they stop competing are they still relevant to the customer base. Does their on-track success matter as much as them personally?

I’m curious to know what you think and to see how this will play out.

Business of Racing – Mike Emery Photographer

Business of Racing – Mike Emery Photographer

The business of racing is a wide and vast one. In addition to the upfront jobs like rider and TV personality, there are so many behind the scenes ones that are no less important. The people behind the scenes bringing you the action and information are the journalist and photographers of the sport. Over the years I’ve been fortunate to get to know many of these creative artists and truly admire the work that they do.

As a photographer and journalist myself, I understand the time spent writing the articles and editing the photos to deliver the final result.

Mike Emery at Transworld MX recently wrote about his journey and I thought it would be appropriate to share the link. Check it out.

Filling Rectangles by Mike Emery

Monster Energy Supercross 2018 Schedule Announced

Monster Energy Supercross 2018 Schedule Announced

This post previously appeared on NJ Motocross on 6/13/17.

This morning, Feld Entertainment announced the 2018 Monster Energy Supercross schedule. Gone from the 2017 tour are New Jersey, Detroit, and Toronto and added are a return trip to Houston and Boston (Foxborough) as well as a new stop in Tampa. While I’m glad that the New England round returns, I’m going to miss the short drive to Met Life for Supercross. The addition of the Tampa round is intriguing, supercross has never done very well there but with the Feld Entertainment office just up the road, I guess it makes sense. Plus, the teams will have a nice couple of weeks in the southeast for Tampa, Atlanta and Daytona. That should help with the truck drivers schedule.

Take a look at the schedule below and the Feld Entertainment press release.

2018 Monster Energy Supercross Schedule

ELLENTON, Fla.– Feld Entertainment® announced today the 17-race schedule for the 2018 Monster Energy AMA Supercross, an FIM World Championship, season beginning January 6 at Angel Stadium in Anaheim, Calif. Headlining the 2018 changes are three new markets for motorsports fans to witness the premier off-road motorcycle racing championship in the world.

The 2018 schedule provides greater access with eight races in the Mountain or West Coast time zones and nine in the Central or East Coast. Destinations include a return to Foxborough after a one-year hiatus and a visit back to Houston, last event in 2015. The brand-new Super Bowl-sized Mercedes-Benz Stadium in Atlanta will be one of the premier races as the series swings through the Southeast and also stops in Tampa for the first time since 1999. This change will be a highlight as Florida is now home to many of the top Supercross athletes including Chad Reed, Marvin Musquin, Jason Anderson, Zach Osborne, and Malcolm Stewart.

Going into its fifth year, all of the racing will continue to be broadcast on the FOX family of networks. Monster Energy Supercross concluded 2017 with a record-breaking TV season in which Supercross had its largest audience of all time with ratings up 13 percent year-over-year.


January 6 Anaheim, CA Angel Stadium
January 13 Houston, TX NRG Stadium
January 20 Anaheim, CA Angel Stadium
January 27 Glendale, AZ U. of Phoenix Stadium
February 3 Oakland, CA Oakland Aameda Coliseum
February 10 San Diego, CA Petco Park
February 17 Arlington, TX AT&T Stadium
February 24 Tampa, FL Raymond James Stadium
March 3 Atlanta, GA Mercedes-Benz Stadium
March 10 Daytona, FL Daytona Intl. Speedway
March 17 St. Louis, MO Dome at America’s Center
March 24 Indianapolis, IN Lucas Oil Stadium
April 7 Seattle, WA Centurylink Field
April 14 Minneapolis, MN U.S. Bank Stadium
April 21 Foxborough, MA Gillette Stadium
April 28 Salt Lake City, UT Rice-Eccles Stadium
May 5 Las Vegas, NV Sam Boyd Stadium

“Monster Energy Supercross draws nearly 50,000 fans on average per race and more than 800,000 fans experienced the spectacle in person last season,” said Nicole Feld, Executive Vice President, Feld Entertainment. “Our goal is the ontinued growth of the sport and with this schedule we believe we can surpass the 1 million mark in live attendance in 2018. Hosting races in more of the country’s larger capacity stadiums around the U.S. will allow us to expand the reach of the sport.”  

“The athletes of Monster Energy AMA Supercross, an FIM World Championship, are among the most skilled and talented in the world and this schedule provides a worthy showcase for what certainly will be another season of stellar racing,” said AMA President and CEO Rob Dingman. “As we saw in the recently wrapped up 2017 season, the race for the coveted 2018 AMA Supercross No. 1 plate will begin in Anaheim and most likely extend through the finale in Las Vegas. We are pleased to continue to partner with Feld Entertainment on bringing the most exciting indoor motorsport on the planet to race fans, as well as the AMA amateur racers across America who hope to one day line up for an AMA Supercross Main Event.”   The unparalleled fan experience of Monster Energy Supercross isn’t over for 2017 just yet. Fans can expect an epic battle among the sport’s top competitors at the Monster Energy Cup on October 14 at Sam Boyd Stadium in Las Vegas where racers compete for the largest purse in motorcycle racing, a $1 million payout.   Tickets for the 2018 Monster Energy Supercross season will go on sale Tuesday, October 24, 2017.

“With the retirement of reigning Supercross World Champion Ryan Dungey, we can expect to see a thrilling competition among the many excellent riders vying to become his successor,” said FIM President Vito Ippolito. “Eli Tomac, Marvin Musquin, Ken Roczen, Jason Anderson, Davi Millsaps, Blake Baggett, Cole Seeley, Dean Wilson, Chad Reed and Cooper Webb – to name but a few – are among those who will have to stand up to the rigors of a demanding series that will spread over 17 events if they are to emerge on top. As always, Feld Entertainment has set the scene for a new campaign that will take off in Anaheim next January and end in Las Vegas in May. So, who will be the next Champion of Supercross? Only time will tell, but we can be sure that there will be some hugely exciting action along the way.”


May Post Wrap-Up

May Post Wrap-Up

Looking for a wrap-up of all our posts in May? Then look no further than the links below.

Racing Rituals – What are Yours?
Never Give Up – The Zach Osborne Story

Raceway Park Motocross Photos Youth Series 5/27/17
Raceway Park Motocross Photos 5/28/17

Powersports Business-
Marketing Your Business without Social Media

Business of Racing-
The Business of Racing – Bevo Forti
Business of Racing – GoPro Guy

In addition to this site, ScottLukaitis, we also provide content to NJ Motocross and MX Gear Guide.  Check them out and let me know what you think.

Business of Racing – GoPro Guy

Business of Racing – GoPro Guy

Have you ever wondered how GoPro gets all of the great content for their YouTube channel? Well, on the supercross tour it’s in the hands of Jarred Browne and the great GoPro supported racers. In this video from GoPro, Browne goes over his work flow at an event and gives some tips on what settings to use to capture all of the action.