ROI this and ROI that. They're common marketing terms being thrown around when it comes to sponsorship or anything that has a cost. Return on Investment. What do I get in return for my …
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Statistics – Proving what you are worth.
It's that time of the year again when sponsorship directors and marketing department get bombarded with sponsorship decks looking for support for the next season. Some are very simple 1 or 2-page …
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Recommended Resource – Feedly Feed Reader
Every couple of weeks I'm going to point out a resource or website that I use and share with you why I think it's valuable, informative or just interesting. This weeks resource is Feedly. A feed …
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A Look Back at Published Work- Thunder in the Sand
Take a look back at my coverage of the Thunder in the Sand - Wildwood Beach Race from 2008 in the pages of Cycle News. …
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Racer Marketing – Gratitude
All around the country the season is pretty much winding down. But before you go into winter hibernation or begin your 2017 prep, I suggest you take a little bit of time to reach out to those that …
Do you Attend Off Site Training Seminars?
Helmet House and Shoei recently hosted an off site training for their local dealers in the New York/New Jersey area. (Read about it here) From what I could tell it looks like it was pretty well …
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