Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content …
The Importance of a Content Calendar – Racer Marketing
Posting a consistent message of your social media accounts is crucial to the success of your marketing efforts. Putting out the right content at the right time and delivering value on each of those …
Continue Reading about The Importance of a Content Calendar – Racer Marketing →
Racer Marketing – Control Your Message
One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make …
Continue Reading about Racer Marketing – Control Your Message →
The Business of Racing – Race Teams
We've previously talked about all of the jobs relating to going racing at a professional level. Check out this quick video from Fox Sports with the Monster Energy Kawasaki Team. …
Continue Reading about The Business of Racing – Race Teams →
Avoid the Winter Slump – Housekeeping Ideas
Recently published online with Powersports Business - Powersports Business Online 1/31/17 It's a new year and as the calendar flips over to another January, the traffic in your shop slows to a …
Continue Reading about Avoid the Winter Slump – Housekeeping Ideas →
Cigarettes, Beer and Energy Drinks. What’s next?
The energy drinks and the capital they provide rule the sport of motocross and supercross. Not only in the United States but around the world. You would be hard pressed to find a series or team …
Continue Reading about Cigarettes, Beer and Energy Drinks. What’s next? →