SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
If there is one trait that separates racers who build real marketing value from those who struggle to gain traction with sponsors, it is consistency. In racing, we understand the value of …
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This week in US Powersports racing. Eli Tomac Becomes Most Decorated Racer in Daytona International Speedway History with Eighth Monster Energy Supercross Victory at Iconic Venue It was …
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News and stories from the world of Powersports business. Yamaha Brings the 2026 Ténéré 700 World Raid to the U.S. Market Yamaha Motor Corp., USA, announces the 2026 Ténéré 700 World Raid, …
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For most racers, race weekends and practice days are about one thing: riding. The gates drop, the lap times matter, and the results are what everyone remembers. But if you’re serious about building …
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Welcome to The Power of ONE — my semi-regular reminder that small things matter more than we think. Every day we make a ton of decisions. Most of them feel routine. Normal. Forgettable. But …
This week in US Powersports racing. Hunter Lawrence Breaks Through for First Career Monster Energy Supercross Victory on Night of Firsts in Arlington The seventh round of the 2026 Monster …
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News and stories from the world of Powersports business. Indian Motorcycle Celebrates 125 Years of American Craftmanship with Exclusive, Limited-Edition Lineup & Apparel …
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This week in US Powersports racing. Eli Tomac Prevails for Third Monster Energy Supercross Victory of the Season Following Grueling Battle in Seattle Just a week removed from a Super Bowl …
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News and stories from the world of Powersports business. AMA Mourns Passing of AMA Motorcycle Hall of Famer George Barber The American Motorcyclist Association is saddened to learn of the …
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This week in US Powersports racing. Ken Roczen Wins in Glendale to Become Fourth Different Winner in Five Races to Open 2026 Monster Energy Supercross Season The fifth round of the 2026 …
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News and stories from the world of Powersports business. Wild Ass Seat Cushions to Introduce New Police “BlueLine Collection” Honoring Motor Officers at Daytona Bike Week To release a new …
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This week in US Powersports racing. Defending Champion Cooper Webb Emerges with First Victory of Season After Triple Crown Showdown in Houston The fourth race of the Monster Energy AMA …
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