Since 2005, Lukaitis Photo has been the trusted name in Raceway Park Motocross photography, capturing bar-to-bar battles, epic holeshots, and victory celebrations. We were on hand at …
7 Tips to Get Your Bike Ready for a Mud Race
Here is a recent article I wrote for the Rider's Report section of the Engine Ice website. ENGINE ICE RIDER'S REPORT Mud races are some of the most challenging—and most fun—events in powersports. …
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This Week in Powersports Racing – the week of March 22, 2026
This week in US Powersports racing. Top-five finish for Rockstar Energy Husqvarna’s Malcolm Stewart in Birmingham 250SX contender Daxton Bennick sixth in East/West Showdown …
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This Week in Powersports Business – The week of March 22, 2026
News and stories from the world of Powersports business. Dealers Wanted, Help Shape How Investors See the Powersports Industry The National Powersports Dealer Association (NPDA), in partnership …
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Creating Sponsor Value Beyond the Track
For many racers, sponsorship still revolves around two things: logos on the bike and posts on social media. But the racers who build long-term partnerships—the ones who get renewed, upgraded, and …
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Raceway Park Photos – Opening Day 2026
Since 2005, Lukaitis Photo has been the trusted name in Raceway Park Motocross photography, capturing bar-to-bar battles, epic holeshots, and victory celebrations. We were on hand at …
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This Week in Powersports Racing – the week of March 8, 2026
This week in US Powersports racing. Herrin Wins DAYTONA 200 Pushing Record Winning Streak To Four-In-A-Row History was made at the 84th running of the DAYTONA 200 as Josh Herrin took the …
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This Week in Powersports Business – The week of March 8, 2026
News and stories from the world of Powersports business. KTM’s Premium Manufacturer’s Warranty Extends Four-Year Coverage for 2025 KTM is extending the scope of its free KTM PREMIUM …
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Consistency — The Most Underrated Tool in Racer Marketing
If there is one trait that separates racers who build real marketing value from those who struggle to gain traction with sponsors, it is consistency. In racing, we understand the value of …
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This Week in Powersports Racing – the week of March 1, 2026
This week in US Powersports racing. Eli Tomac Becomes Most Decorated Racer in Daytona International Speedway History with Eighth Monster Energy Supercross Victory at Iconic Venue It was …
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This Week in Powersports Business – The week of March 1, 2026
News and stories from the world of Powersports business. Yamaha Brings the 2026 Ténéré 700 World Raid to the U.S. Market Yamaha Motor Corp., USA, announces the 2026 Ténéré 700 World Raid, …
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Turning Race Weekends into Marketing Content for Your Sponsors
For most racers, race weekends and practice days are about one thing: riding. The gates drop, the lap times matter, and the results are what everyone remembers. But if you’re serious about building …
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