This afternoon, I took some time to go through some of my favorite images from 2016. With more than 15,600 images in 20 galleries there was a lot to go through and I'm sure I missed some but here …
2017 SX Series Kicks-Off Saturday Night
The 2017 Monster Energy Supercross series kicks off under the lights of Angels Stadium in Anaheim on Saturday night and for the only time this season all of the riders will be on even …
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I’ve Joined the Engine Ice Hi-Performance Coolant Team
Industry Veteran Scott Lukaitis Joins Engine Ice Management Team Merritt Island FL, (January 1, 2017) - Engine Ice Hi-Performance Coolant, the premier choice for a powersports coolant and …
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Racer Marketing – Create a Video Series
Here is a great tip to help you improve your racer marketing. Create a video series. Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and …
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Selling to Millennials – All about the Experience
When you look at the demographic of your business, what age demographic do you see the most? Is it the aging baby boomer, the Gen-Xers, Millennials or the new Generation Z? If you're like most …
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How to Use Your Influence to Drive Sales
Influencer marketing has recently been a favorite phrase. Using stars or celebrities to help sell products isn't new but with the rise of social media and the ability to reach people in a quick and …
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A Look Back – Published Work KROC 2008
Looking back at my coverage of KROC 2008 in the pages of Cycle News. …
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A Look Back – Published Work KROC 2012
Here's a look back at an article that I produced for The Racing Paper covering the Kawasaki Race of Champions at Englishtown in 2012. The Racing Paper is based in Western Pennsylvania and this article …
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Published Work – 2016 Advertising
Here is an ad and flyer for NJ company Worldwide Bearings. They used 2 of my images for a flyer as well as a print ad. Ronnie Stewart and Jack Baldwin are the riders featured. The image of Stewart was …
ROI vs ROO – What’s the Difference?
ROI this and ROI that. They're common marketing terms being thrown around when it comes to sponsorship or anything that has a cost. Return on Investment. What do I get in return for my …
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Statistics – Proving what you are worth.
It's that time of the year again when sponsorship directors and marketing department get bombarded with sponsorship decks looking for support for the next season. Some are very simple 1 or 2-page …
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Recommended Resource – Feedly Feed Reader
Every couple of weeks I'm going to point out a resource or website that I use and share with you why I think it's valuable, informative or just interesting. This weeks resource is Feedly. A feed …
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