What does the new Polaris ACE 150 do to the Youth ATV market? A couple of weeks ago, Polaris announced the newest addition to their line-up of UTVs. The Polaris ACE 150 EFI, is the industry’s only …
Daytona 200 Press Release
Part of my job at Engine Ice is to write, distribute and share press releases about our brand and the racing successes they have. Here is a recent release I've written announcing our podium finish at …
Sweat the Small Stuff – Incremental Savings Yield Big Rewards
This post Sweat the Small Stuff - Incremental Savings Yield Big Rewards first appeared online at Powersports Business March 7, 2017. A couple of weeks ago I was having a conversation with a …
Continue Reading about Sweat the Small Stuff – Incremental Savings Yield Big Rewards →
Powersports Business – Audit your Website
We've previously spoken about the winter slump and some housekeeping tips but here is one that you can do anytime of the year. In fact, it's probably something that should be done several times a …
Continue Reading about Powersports Business – Audit your Website →
February 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content …
Avoid the Winter Slump – Housekeeping Ideas
Recently published online with Powersports Business - Powersports Business Online 1/31/17 It's a new year and as the calendar flips over to another January, the traffic in your shop slows to a …
Continue Reading about Avoid the Winter Slump – Housekeeping Ideas →
Selling to Millennials – All about the Experience
When you look at the demographic of your business, what age demographic do you see the most? Is it the aging baby boomer, the Gen-Xers, Millennials or the new Generation Z? If you're like most …
Continue Reading about Selling to Millennials – All about the Experience →
Do you Attend Off Site Training Seminars?
Helmet House and Shoei recently hosted an off site training for their local dealers in the New York/New Jersey area. (Read about it here) From what I could tell it looks like it was pretty well …
Continue Reading about Do you Attend Off Site Training Seminars? →
Social Media is Not a Checklist
We have to be on social media. We need a Facebook Page, a Twitter and Instagram account. This is a very standard directive in business today. But what does it mean? Social media is not a checklist. …
8 Days of SEMA 2016
As the event manager at Calumet responsible for trade shows under the Bel-Ray and Royal Purple the first week in November is probably one of the busiest in my entire calendar. Not only are we …
Positive Data from AIMExpo
The 4th Annual AIMExpo concluded a couple of weeks ago, and in a press release, the organizers provided some very interesting data. The show that took place in Orlando, FL drew 18,399 attendees …
Leverage Your Racers for Social Media Success
OK, so the keeps on asking why we're sponsoring all of these racers. And what do we really get from them anyway? They just cost us money! While in some cases this is true, looking at your store …
Continue Reading about Leverage Your Racers for Social Media Success →
