SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Posts about motorcycles and other business-related items.
When browsing the internet I came across this article on the Inc.com website. It speaks about some of the indisputable laws of product pricing. Ending in .99 re-framing to show value, and upscale …
Continue Reading about The Laws of Pricing in your Powersports Business →
As a dealership, you are often asked to attend or exhibit at an event or show. Shows are expensive not only in the dollars spent on the space, shipping, show services, etc. but the other costs as …
Continue Reading about Event Attendance – 5 Questions to Ask Before Pulling the Trigger →
Ben Franklin once said, "An investment in knowledge pays the best interest." Truer words have never been spoken, but unfortunately, too many businesses across the country look at education as an …
The summer is drawing to a close and now is your chance to sit back and reflect in yet another year of business. I came across a recent article in Entrepreneur magazine that reflects on 15 ways to …
Continue Reading about Is Your Dealership Stale? Getting out of the rut. →
Special tools and the investment they require is a necessary evil of the service department at many powersports dealers. Sure, you need the tools but how can you take advantage of that high dollar …
Continue Reading about Behind the Scenes – Special Tools Closet →
In a press release dated 9/16 the American International Motorcycle Expo (AIMExpo) announced plans to relocate the show and change the date in 2017, moving from October to September and Orlando to …
Sure, you've heard it over and over again. Customers are just coming into my store to try things on then buy them online. Seem plausible, right, and I'm sure it happens here and there, however …
Continue Reading about I read it on the internet so it must be true →
In a recent Social Media Today article (HERE) it was pointed out that more and more people are moving away from a desktop view of the internet to a mobile view on their smartphone or tablet. "There …
In a July 21 article on HootSuite, several interesting statistics came up regarding the Instagram user demographic. Their data comes from the 2015 Pew Research study of U.S. residents. With 1/2 …
Continue Reading about Instagram Demographics and Why You Should Care →
I recently came across this article in Transworld Business regarding the State of Skate and wondered if the results are valid for the powersports industry as well. Within the article (found here) …
Continue Reading about Core vs. Casual – Where is the powersports industry? →
Sy Syms coined the slogan "An educated consumer is our best customer" in a 1974 TV commercial and now more than ever this statement rings true. With the immediacy of information, right and wrong, …
Continue Reading about Powersports Business Quick Tip – Educate your Customer →
As you might know, I read content from hundreds of websites daily thanks to my handy feed reader Feedly, and then RSS feeds put out whenever there is new content. One of the sites I find interesting …
