We have to be on social media. We need a Facebook Page, a Twitter and Instagram account. This is a very standard directive in business today. But what does it mean? Social media is not a checklist. …
8 Days of SEMA 2016
As the event manager at Calumet responsible for trade shows under the Bel-Ray and Royal Purple the first week in November is probably one of the busiest in my entire calendar. Not only are we …
Positive Data from AIMExpo
The 4th Annual AIMExpo concluded a couple of weeks ago, and in a press release, the organizers provided some very interesting data. The show that took place in Orlando, FL drew 18,399 attendees …
Leverage Your Racers for Social Media Success
OK, so the keeps on asking why we're sponsoring all of these racers. And what do we really get from them anyway? They just cost us money! While in some cases this is true, looking at your store …
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Step Up Your In Store Holiday Sales
Amazon this and internet that. We can't compete with online retailers. Common complaints that are frequently heard from the brick and mortar stores when it comes to holiday shopping. But a recent …
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Trade Show Facts – MINEXpo 2016
Last month I managed the Bel-Ray space at the MINExpo in Las Vegas, NV. Held every four years, this show draws in more than 1900 exhibitors from all around the world. We displayed in a 20x20 booth …
The Laws of Pricing in your Powersports Business
When browsing the internet I came across this article on the Inc.com website. It speaks about some of the indisputable laws of product pricing. Ending in .99 re-framing to show value, and upscale …
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Event Attendance – 5 Questions to Ask Before Pulling the Trigger
As a dealership, you are often asked to attend or exhibit at an event or show. Shows are expensive not only in the dollars spent on the space, shipping, show services, etc. but the other costs as …
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Education – The Key to Success
Ben Franklin once said, "An investment in knowledge pays the best interest." Truer words have never been spoken, but unfortunately, too many businesses across the country look at education as an …
Is Your Dealership Stale? Getting out of the rut.
The summer is drawing to a close and now is your chance to sit back and reflect in yet another year of business. I came across a recent article in Entrepreneur magazine that reflects on 15 ways to …
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Behind the Scenes – Special Tools Closet
Special tools and the investment they require is a necessary evil of the service department at many powersports dealers. Sure, you need the tools but how can you take advantage of that high dollar …
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AIMExpo Moves to Columbus for 2017
In a press release dated 9/16 the American International Motorcycle Expo (AIMExpo) announced plans to relocate the show and change the date in 2017, moving from October to September and Orlando to …
