The Progressive International Motorcycle Show returns to NYC and the Javits Center this December 6-8. Check out their most recent press release announcing all of the details of the show. In its …
Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations
From the Motorcycle Industry Council. IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC), …
2019 AIMExpo presented by Nationwide Event Recap – Together We Rise
Check out this great video and infographic regarding last month's AIMExpo in Columbus, Ohio. …
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MIC Initiative – More Riders Riding More
One of the most important items that came out of last month's AIMExpo was the new MIC Initiative of More Riders, Riding More. The motorcycle industry is in a crisis. The group of riders that have …
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Tucker Powersports Announces TuckerU Powered by Brandecation
Education is the key to success and this news from Tucker and Brandection is a critical step in the success at the dealership level. As a former dealership employee getting the right education …
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MIC Launches Long-Term Initiative to Attract New Riders
Interesting news from the MIC as they recently announced an initiative to draw new riders to motorcycling. Over the last several years, the entire industry has been on a mission to try and increase …
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