That's a pretty powerful title, right? So why would you want to learn how to lose customers? Read on and find out. Scrolling through the internet the other day I came across this great article …
Powersports Business Quick Tip – Customer Appreciation
Various studies have show that it takes between 5% and 25% more dollars to acquire a new customer vs. keeping existing customers. Depending on who you believe and err on the low side or go all in and …
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Instagram for Your Powersports Business
Just this week, Instagram announced that it surpassed 500 million monthly active users and 300 million daily active users. This growth is astounding with Instagram more than doubling its user base …
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YouTube Hints for Powersports Business
Every day I read hundreds of websites with content ranging from motorcycles and automobiles to social media, business, news, etc. I get the content using Feedly and save it to Evernote to use …
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Do You Attend Trade Shows? And Why?
Do you attend trade shows? Why or Why Not? This is something that I've questioned for the past couple of years. In my previous life as Parts and Accessory manager I always felt that education was …
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How to Use Influencers to Increase Sales
On of the most talked about trends in marketing, today is the use of influencers to promote a product or service. A recent AdWeek statistic showed that around 40% of respondents said they'd purchased …
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Open House Time of the Year
Across the country, the weather is finally starting to clear up, and people are out on their bikes enjoying the ride. Motorcycle dealers everywhere are experiencing busy Saturday afternoons with …
Parts Unlimited Supershowcase Show Set-up
For 2016 we will again be exhibiting at the Parts Unlimited Supershowcase events. These are small, one night shows that take part several times each year in conjunction with the Monster Energy …
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Trade Show Management
Closing out 2015 my role at Bel-Ray changed to include more show and event management. More than just Bel-Ray, I took over management of shows for our sister company Royal Purple as well and as such …
My year in pictures
Wow, what a crazy year. My work has taken me across the country several times for events and I have to say each trip holds memories and experiences. Representing Bel-Ray, Tru-Fuel and Royal Purple …
Powersports Business vs Dealernews – Why One Succeeds While Another Fails
Congratulations to Powersports Business Magazine on announcing a banner 2015. This information comes shortly after the industry benchmark Dealernews announced they were ceasing …
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Bel-Ray Announces Partnership with Husqvarna
Bel-Ray Announces Partnership With Husqvarna MotorcyclesIndustry Leader Bel-Ray to provide first fill and racing support for global Husqvarna operations I am so excited to be sharing this news. …
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