SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Recently published online with Powersports Business - Powersports Business Online 1/31/17 It's a new year and as the calendar flips over to another January, the traffic in your shop slows to a …
Continue Reading about Avoid the Winter Slump – Housekeeping Ideas →
As a dealership, you are often asked to attend or exhibit at an event or show. Shows are expensive not only in the dollars spent on the space, shipping, show services, etc. but the other costs as …
Continue Reading about Event Attendance – 5 Questions to Ask Before Pulling the Trigger →
Ben Franklin once said, "An investment in knowledge pays the best interest." Truer words have never been spoken, but unfortunately, too many businesses across the country look at education as an …
The summer is drawing to a close and now is your chance to sit back and reflect in yet another year of business. I came across a recent article in Entrepreneur magazine that reflects on 15 ways to …
Continue Reading about Is Your Dealership Stale? Getting out of the rut. →
Special tools and the investment they require is a necessary evil of the service department at many powersports dealers. Sure, you need the tools but how can you take advantage of that high dollar …
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In a July 21 article on HootSuite, several interesting statistics came up regarding the Instagram user demographic. Their data comes from the 2015 Pew Research study of U.S. residents. With 1/2 …
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I recently came across this article in Transworld Business regarding the State of Skate and wondered if the results are valid for the powersports industry as well. Within the article (found here) …
Continue Reading about Core vs. Casual – Where is the powersports industry? →
Sy Syms coined the slogan "An educated consumer is our best customer" in a 1974 TV commercial and now more than ever this statement rings true. With the immediacy of information, right and wrong, …
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As you might know, I read content from hundreds of websites daily thanks to my handy feed reader Feedly, and then RSS feeds put out whenever there is new content. One of the sites I find interesting …
That's a pretty powerful title, right? So why would you want to learn how to lose customers? Read on and find out. Scrolling through the internet the other day I came across this great article …
Various studies have show that it takes between 5% and 25% more dollars to acquire a new customer vs. keeping existing customers. Depending on who you believe and err on the low side or go all in and …
Continue Reading about Powersports Business Quick Tip – Customer Appreciation →
Every day I read hundreds of websites with content ranging from motorcycles and automobiles to social media, business, news, etc. I get the content using Feedly and save it to Evernote to use …
Continue Reading about YouTube Hints for Powersports Business →
