Are you looking for a wrap-up of what was posted on ScottLukaitis.com in March? Well, here it is. Powersports Business Audit your website. Game Changings UTV from Polaris Racer …
Sweat the Small Stuff – Incremental Savings Yield Big Rewards
This post Sweat the Small Stuff - Incremental Savings Yield Big Rewards first appeared online at Powersports Business March 7, 2017. A couple of weeks ago I was having a conversation with a …
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Powersports Business – Audit your Website
We've previously spoken about the winter slump and some housekeeping tips but here is one that you can do anytime of the year. In fact, it's probably something that should be done several times a …
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Avoid the Winter Slump – Housekeeping Ideas
Recently published online with Powersports Business - Powersports Business Online 1/31/17 It's a new year and as the calendar flips over to another January, the traffic in your shop slows to a …
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Event Attendance – 5 Questions to Ask Before Pulling the Trigger
As a dealership, you are often asked to attend or exhibit at an event or show. Shows are expensive not only in the dollars spent on the space, shipping, show services, etc. but the other costs as …
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Education – The Key to Success
Ben Franklin once said, "An investment in knowledge pays the best interest." Truer words have never been spoken, but unfortunately, too many businesses across the country look at education as an …
Is Your Dealership Stale? Getting out of the rut.
The summer is drawing to a close and now is your chance to sit back and reflect in yet another year of business. I came across a recent article in Entrepreneur magazine that reflects on 15 ways to …
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Behind the Scenes – Special Tools Closet
Special tools and the investment they require is a necessary evil of the service department at many powersports dealers. Sure, you need the tools but how can you take advantage of that high dollar …
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Instagram Demographics and Why You Should Care
In a July 21 article on HootSuite, several interesting statistics came up regarding the Instagram user demographic. Their data comes from the 2015 Pew Research study of U.S. residents. With 1/2 …
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Core vs. Casual – Where is the powersports industry?
I recently came across this article in Transworld Business regarding the State of Skate and wondered if the results are valid for the powersports industry as well. Within the article (found here) …
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Powersports Business Quick Tip – Educate your Customer
Sy Syms coined the slogan "An educated consumer is our best customer" in a 1974 TV commercial and now more than ever this statement rings true. With the immediacy of information, right and wrong, …
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Small Actions Deliver Big Gains
As you might know, I read content from hundreds of websites daily thanks to my handy feed reader Feedly, and then RSS feeds put out whenever there is new content. One of the sites I find interesting …