SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
I've spent a bunch of time reviewing racers social media posts and profiles over the past couple of days, and one thing, in particular, came to my mind. SPELL YOUR SPONSORS CORRECTLY !! It's …
Continue Reading about Racer Marketing – Correct Your Spelling! →
There were two big stories coming out of Anaheim last Saturday night. One was Ken Roczen's victory in the main event, but the other might be more important. He showed up for Thursday's press …
Continue Reading about Racer Marketing – Put Your Best Foot Forward →
Here is a great tip to help you improve your racer marketing. Create a video series. Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and …
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Influencer marketing has recently been a favorite phrase. Using stars or celebrities to help sell products isn't new but with the rise of social media and the ability to reach people in a quick and …
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It's that time of the year again when sponsorship directors and marketing department get bombarded with sponsorship decks looking for support for the next season. Some are very simple 1 or 2-page …
Continue Reading about Statistics – Proving what you are worth. →
The leaves are turning and falling to the ground, and for many of us, snow is right around the corner. But you're a racer, and this is your chance to close out the season with a plan for 2017 With …
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Sponsorship season is upon us and with that many riders are on HookIt or MX Sponsor blasting out their resume to as many companies as possible. Sure you'll get a bunch of discounts and fill up your …
One of the things that continually surprises me when looking through rider applications on HookIt is the number of riders that have conflicting sponsors listed in their profile. Part of my job at …
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In this quick tip, I want to touch on a racer branded website. In the future, we'll get into more behind the scenes building and content creation, but for this post, I wanted to call out and send …
Continue Reading about Racer Marketing Quick Tip – Your Own Website →
