I had the pleasure of covering the 2025 Unadilla National for both NJ Motocross and The Privateer’s Story. As always, it was a great day at the races, and I captured plenty of action. If you’re a …
The Power of ONE – Issue #32
Welcome to The Power of ONE – your semi-regular spark of inspiration and impact. Every day, we’re faced with countless choices—but sometimes, it’s that one decision that can …
This Week in Powersports Business – The week of August 10, 2025
News and stories from the world of Powersports business. RumbleOn Rebrands as RideNow Group, Announces HQ Move and New Structure for Dealership Operations RumbleOn, Inc. (NASDAQ: RMBL) …
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This Week in Powersports Racing – The week of August 10, 2025
This week in US Powersports racing. Hunter Lawrence Prevails with Maiden Pro Motocross Championship 450 Class Victory at Ironman Raceway After Wild Afternoon The stretch run of the 2025 Pro …
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This Week in Powersports Racing – The week of August 3, 2025
This week in US Powersports racing. 11-Year-Old Youth Motocross Racer Raycin Kyler Makes History as First Female to Capture AMA National Championship in Open Class History has been made at …
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This Week in Powersports Business – The week of August 3, 2025
News and stories from the world of Powersports business. Polaris Declares Regular Cash Dividend Polaris Inc. (NYSE: PII) announced today that its Board of Directors has declared a regular …
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Measuring Success: Analytics, Leads, and Long-Term Growth: Article 10
This article is a part of a ten article series, Racing with Intention If you’re treating your racing like a business—and not just a weekend hobby—you need to know what’s working. That means …
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How to Follow Up Without Being Annoying : Article 9
This article is a part of a ten article series, Racing with Intention. So you’ve made the connection. You’ve been sharing great content. You even sent a well-crafted initial message to a sponsor or …
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Leveraging Video, Photos, and Stats Without Being Salesy : Article 8
This article is a part of a ten article series, Racing with Intention. If a picture is worth a thousand words, a race-day video clip might be worth a thousand impressions. Visual content—whether …
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Posting with Purpose: A Weekly Content Plan for Racers : Article 7
This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …
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What Sponsors Want: Positioning Your Value Clearly: Article 6
Let’s be clear about one thing:Sponsorship is not charity—it’s marketing. Read that again and be very clear. Sponsorship is a marketing expense meant to drive sales, if sales are not increased by …
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Networking Like a Pro: Finding and Connecting with Sponsors: Article 5
This article is a part of a ten article series, Racing with Intention. LinkedIn is a networking tool—not just a publishing platform. And networking is exactly that: working to build a network. Not …
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