We've previously talked about all of the jobs relating to going racing at a professional level. Check out this quick video from Fox Sports with the Monster Energy Kawasaki Team. …
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Avoid the Winter Slump – Housekeeping Ideas
Recently published online with Powersports Business - Powersports Business Online 1/31/17 It's a new year and as the calendar flips over to another January, the traffic in your shop slows to a …
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Cigarettes, Beer and Energy Drinks. What’s next?
The energy drinks and the capital they provide rule the sport of motocross and supercross. Not only in the United States but around the world. You would be hard pressed to find a series or team …
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Racer Marketing – Correct Your Spelling!
I've spent a bunch of time reviewing racers social media posts and profiles over the past couple of days, and one thing, in particular, came to my mind. SPELL YOUR SPONSORS CORRECTLY !! It's …
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Business of Racing-Ronnie Stewart Profile
RacerX just recently posted this great privateer profile with local racer Ronnie Stewart. Ronnie talks about his 2016 racing set-up and how he provides a return to his sponsors. Read Interview …
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A Look Back- Published Work KROC 2010
A look back at more of my published work. This was a full page of coverage from KROC 2010 in the now defunct Motorcycle Racing Action. …
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Racer Marketing – Put Your Best Foot Forward
There were two big stories coming out of Anaheim last Saturday night. One was Ken Roczen's victory in the main event, but the other might be more important. He showed up for Thursday's press …
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Lukaitis Photo – My Best of 2016
This afternoon, I took some time to go through some of my favorite images from 2016. With more than 15,600 images in 20 galleries there was a lot to go through and I'm sure I missed some but here …
2017 SX Series Kicks-Off Saturday Night
The 2017 Monster Energy Supercross series kicks off under the lights of Angels Stadium in Anaheim on Saturday night and for the only time this season all of the riders will be on even …
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I’ve Joined the Engine Ice Hi-Performance Coolant Team
Industry Veteran Scott Lukaitis Joins Engine Ice Management Team Merritt Island FL, (January 1, 2017) - Engine Ice Hi-Performance Coolant, the premier choice for a powersports coolant and …
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Racer Marketing – Create a Video Series
Here is a great tip to help you improve your racer marketing. Create a video series. Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and …
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Selling to Millennials – All about the Experience
When you look at the demographic of your business, what age demographic do you see the most? Is it the aging baby boomer, the Gen-Xers, Millennials or the new Generation Z? If you're like most …
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