SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Posts about motorcycles and other business-related items.
This article was originally published online at Powersports Business on August 16, 2017. 10 tips to grow your business. The long days of summer are getting shorter, and kids are back to school …
Continue Reading about Capitalize on the end of the summer slowdown →
This post first appeared on Powersports Business, July 18, 2017. Ben Franklin once said, “An investment in knowledge pays the best interest.” "Investment in knowledge." Truer words have never …
Continue Reading about Educate Your Staff – Invest in Knowledge →
Looking for a wrap-up of all our posts in June? Then look no further than the links below. Raceway Park Regional Photos Monster Energy Supercross 2018 Schedule Announced Influencer Marketing - …
It's that time of the year where new bikes are coming into your shop. Rather than just opening the box and building them, why not use this opportunity to create content for your YouTube …
Continue Reading about Powersports Business – Creating YouTube Content →
This post originally appeared on Powersports Business on June 13, 2017. On of the most talked about trends in marketing, today is the use of influencers to promote a product or service. A …
Continue Reading about Influencer Marketing – The rise of the Micro-Influencer →
Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park …
Six Non-Digital Ways to Increase your Business This post originally appeared on Powersports Business on May 11, 2017 What? No social media. Stop social media? What are you thinking? That's …
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Combating the online giants. We've all heard it before. The internet and online sales are killing my business. The online sales giants are taking away my customers. These are common phrases being …
Continue Reading about Powersports Business – Your Store Vs Online Sales →
Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today it's difficult not to get caught up in it all. But at what …
Continue Reading about No More I’m Gonna…Time to Start Doing. →
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in March? Well, here it is. Powersports Business Audit your website. Game Changings UTV from Polaris Racer …
What does the new Polaris ACE 150 do to the Youth ATV market? A couple of weeks ago, Polaris announced the newest addition to their line-up of UTVs. The Polaris ACE 150 EFI, is the industry’s only …
Part of my job at Engine Ice is to write, distribute and share press releases about our brand and the racing successes they have. Here is a recent release I've written announcing our podium finish at …
