SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Tips on adding value to your sponsors and how to increase your visibility.
This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …
Continue Reading about Posting with Purpose: A Weekly Content Plan for Racers : Article 7 →
Let’s be clear about one thing:Sponsorship is not charity—it’s marketing. Read that again and be very clear. Sponsorship is a marketing expense meant to drive sales, if sales are not increased by …
Continue Reading about What Sponsors Want: Positioning Your Value Clearly: Article 6 →
This article is a part of a ten article series, Racing with Intention. LinkedIn is a networking tool—not just a publishing platform. And networking is exactly that: working to build a network. Not …
Continue Reading about Networking Like a Pro: Finding and Connecting with Sponsors: Article 5 →
This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …
Continue Reading about The Story Telling Playbook – What to Share – Article 4 →
This article is a part of a ten article series, Racing with Intention. Sponsorship is About Alignment, Not Just Achievement Too many racers think sponsorship starts with results. But in today's …
Continue Reading about Creating a Personal Brand That Sponsors Want to Support : Article 3 →
This article is a part of a ten article series, "Racing with Intention" published here and on The Privateers Story. If you’re a racer ready to accelerate your career off the track, your LinkedIn …
Continue Reading about Building a LinkedIn Profile That Tells Your Story : Article 2 →
This article is a part of a ten article series, "Racing with Intention" published here and on The Privateers Story. When most racers think about social media, platforms like Instagram, TikTok, or …
Continue Reading about Why LinkedIn is the Underpriced Opportunity for Racers: Article 1 →
Creating a LinkedIn profile is simple, and it’s one of the most powerful tools for personal branding, career development, and networking—especially if you're in a professional or racing industry like …
Continue Reading about Step-by-Step: How to Create a LinkedIn Profile →
As the season winds down, it’s time to reach out to those who supported you throughout the year and express your gratitude. With today's fast-evolving digital landscape, there are more creative ways …
In March I had the opportunity to take part in the Drift Sponsorship Summit. It was a great opportunity top tell my story and provide some nuggets of information the hopefully will help racers get the …
I originally wrote this back in 2016 and it is still relevant today. Take the time to say thank you and stand apart from the crowd. This week I received thanks from 2 racers I helped out with Engine …
Continue Reading about Racer Marketing – Gratitude – Updated →
I am very excited to be working on this project with Ronnie Stewart Racing and Thundercross Associates. If you or your company wants to get involved please send me an email - …
Continue Reading about Ronnie Stewart Racing and Thundercross Associates Form New Partnership →
