SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Tips on adding value to your sponsors and how to increase your visibility.
This article is a part of a ten article series, "Racing with Intention" published here and on The Privateers Story. When most racers think about social media, platforms like Instagram, TikTok, or …
Continue Reading about Why LinkedIn is the Underpriced Opportunity for Racers: Article 1 →
Creating a LinkedIn profile is simple, and it’s one of the most powerful tools for personal branding, career development, and networking—especially if you're in a professional or racing industry like …
Continue Reading about Step-by-Step: How to Create a LinkedIn Profile →
As the season winds down, it’s time to reach out to those who supported you throughout the year and express your gratitude. With today's fast-evolving digital landscape, there are more creative ways …
In March I had the opportunity to take part in the Drift Sponsorship Summit. It was a great opportunity top tell my story and provide some nuggets of information the hopefully will help racers get the …
I originally wrote this back in 2016 and it is still relevant today. Take the time to say thank you and stand apart from the crowd. This week I received thanks from 2 racers I helped out with Engine …
Continue Reading about Racer Marketing – Gratitude – Updated →
I am very excited to be working on this project with Ronnie Stewart Racing and Thundercross Associates. If you or your company wants to get involved please send me an email - …
Continue Reading about Ronnie Stewart Racing and Thundercross Associates Form New Partnership →
For many racers the run to Loretta Lynn's was difficult, full of ups and downs, success and disappointment but now that it is behind you it's time to focus on finishing the season strong and work on …
One of the services provided by Lukaitis Consulting is race event coverage. This coverage is posted on several social media accounts and set-up for the participants to share with their friends and …
Too many racers think it's all about @mentioning or tagging their sponsors but truthfully it is more important than that. Companies are looking for genuine content of their product in action. With …
Here is a really great project that I've been working on for the last little while. American Flat Track (AFT) is one of the fastest growing forms of motorcycle racing today with exciting events, …
As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can …
Continue Reading about Press Announcements – Video and Written to Make a Difference →
Here is a press release I completed for the powersports industry coolant manufacturer Engine Ice announcing their 2018 supercross teams. (Disclaimer - I am the COO of the company). Here is the full …
Continue Reading about Engine Ice PR Announcing 2018 Teams →
