Here is a really great project that I've been working on for the last little while. American Flat Track (AFT) is one of the fastest growing forms of motorcycle racing today with exciting events, …
Press Announcements – Video and Written to Make a Difference
As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can …
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Engine Ice PR Announcing 2018 Teams
Here is a press release I completed for the powersports industry coolant manufacturer Engine Ice announcing their 2018 supercross teams. (Disclaimer - I am the COO of the company). Here is the full …
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May Post Wrap-Up
Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park …
Racer Marketing – Is live video a part of your marketing mix?
In a previous post, we spoke about the way you look at racing and sponsorships and your racer marketing efforts. By looking at your competition and promotion as a business and no longer just a hobby …
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March 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in March? Well, here it is. Powersports Business Audit your website. Game Changings UTV from Polaris Racer …