Monday morning press releases and race reports have been the cornerstone of race reporting for years. All of the big and most of the small teams produce a release or race reports each week letting the …
Racer Marketing – Monthly Newsletter
Are you providing updates to your sponsors on a monthly basis? Are you sending out a newsletter? If you're not then, you absolutely need to add this to your to-do list. Communication is essential …
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Racer Marketing – Are you working your plan?
Across the country, the racing season is getting underway, and for many of you, the time is now to make sure your plan is in place and ready to go. Not your racing program, but your marketing and …
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February 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content …
The Importance of a Content Calendar – Racer Marketing
Posting a consistent message of your social media accounts is crucial to the success of your marketing efforts. Putting out the right content at the right time and delivering value on each of those …
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Racer Marketing – Control Your Message
One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make …
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Racer Marketing – Correct Your Spelling!
I've spent a bunch of time reviewing racers social media posts and profiles over the past couple of days, and one thing, in particular, came to my mind. SPELL YOUR SPONSORS CORRECTLY !! It's …
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Racer Marketing – Put Your Best Foot Forward
There were two big stories coming out of Anaheim last Saturday night. One was Ken Roczen's victory in the main event, but the other might be more important. He showed up for Thursday's press …
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Racer Marketing – Create a Video Series
Here is a great tip to help you improve your racer marketing. Create a video series. Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and …
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How to Use Your Influence to Drive Sales
Influencer marketing has recently been a favorite phrase. Using stars or celebrities to help sell products isn't new but with the rise of social media and the ability to reach people in a quick and …
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ROI vs ROO – What’s the Difference?
ROI this and ROI that. They're common marketing terms being thrown around when it comes to sponsorship or anything that has a cost. Return on Investment. What do I get in return for my …
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Statistics – Proving what you are worth.
It's that time of the year again when sponsorship directors and marketing department get bombarded with sponsorship decks looking for support for the next season. Some are very simple 1 or 2-page …
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