February 2017 – Post Wrap-Up

February 2017 – Post Wrap-Up

Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is.

Racer Marketing
Check your spelling.
Control Your Message
The Importance of a Content Calendar

The Business of Racing
Race Teams
Cigarettes, Beer and Energy Drinks. What’s next?

Powersports Business
Avoid the Winter Slump – Housekeeping Ideas

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The Importance of a Content Calendar – Racer Marketing

The Importance of a Content Calendar – Racer Marketing

Posting a consistent message of your social media accounts is crucial to the success of your marketing efforts. Putting out the right content at the right time and delivering value on each of those posts can make you a star but doing it wrong can cause all kinds of problems.

A Content Calendar is a tool you need to stay on track with your marketing efforts. It can be as simple or detailed as you wish, however, here are a couple of things you’ll want to consider.

What are the social networks that you will have a presence? Facebook, Twitter, Instagram, SnapChat or whatever the next big thing is? Decide where you are going to focus your efforts and write them down.

How often will you be posting? Again, decide your post frequency. To grow a follower base, you’ll need to be consistent. Write this down as well.

What will you be posting? Training and riding tips. Features and benefits of your sponsor’s products. Start writing these items down as well.

Now, take all three of these things and begin putting them into a spreadsheet. Here are a couple of templates you can use. (HERE and HERE) Keep in mind the timing of holidays and other trending items. Post in conjunction with them to take advantage of the built-in awareness.

There you have it, an easy way to organize your social media marketing efforts. A little planning goes a long way in providing a professional message.

As always the ideas expressed above are my own and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.

Racer Marketing – Control Your Message

Racer Marketing – Control Your Message

One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make sure the story is correct than to tell it yourself.

There is only one winner each time you race, but that doesn’t mean your value as a sponsored rider isn’t present. Telling a compelling story with a genuine message, one that is honest and sincere, can offer more value than a checkered flag and if done right can lead you to a long prosperous career.

We’ve spoken previously about auditing your social media (Audit Your Social Media) and creating your website (Create Your Own Website). But here is a way to build on those two. Write your blog, or if so inclined film your vlog.

If you have a website already, beginning a blog is very simple. You can add a blog page to most website templates. The how is secondary to the what. Write consistent posts on a set schedule with content that delivers value to your readers. Think of what you would want to read and deliver on those ideas. Another favorite item now is a vlog or video blog. The advances in camera and phone technology make this method of content creation widely used. Take a look at YouTube for all kinds of vlog series. One that I currently recommend for delivering a consistent quality story is Colton Haaker’s series (Colton Haaker Vlog).

The content you create in these posts will add to the social media calendar post again providing value instead of fluff.

Whatever method you choose, be sure it passes the test for providing engaging, professional content.

As always the ideas expressed above are my own and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.

Racer Marketing – Correct Your Spelling!

Racer Marketing – Correct Your Spelling!

I’ve spent a bunch of time reviewing racers social media posts and profiles over the past couple of days, and one thing, in particular, came to my mind. SPELL YOUR SPONSORS CORRECTLY !!

It’s Dunlop, not Dunlap!

With that out of the way let me explain. I’ve previously written about auditing your profiles and making sure you always put your best foot forward (Read HERE) a mistake like this shows you don’t care about the company supporting you. From the perspective of the company’s sponsorship director, how can I think you’ll promote my brand professionally and correctly if you don’t even know how to spell it.

So before you hit enter, ALL THE TIME, take one last look and make sure the spelling is correct.

As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.

Racer Marketing – Put Your Best Foot Forward

Racer Marketing – Put Your Best Foot Forward

There were two big stories coming out of Anaheim last Saturday night. One was Ken Roczen’s victory in the main event, but the other might be more important. He showed up for Thursday’s press conference in a high-end suit instead of the typical team shirt and Red Bull hat. What makes this newsworthy you might ask? It’s the fact that Roczen set himself apart from the rest of the field bringing professionalism in the sport to the next level.

Why was Kenny wearing a suit?

So what does that mean for you and your professionalism? Now, I’m not suggesting that you show up to the races in a suit, but you should certainly look at your appearance on race day.

Do you show up with old t-shirts or dirty jeans? What does your pit area look like? Does it present a professional appearance for you and your sponsors?

Professional race teams show up for each race ready to go with everything spit shines and professional. They do this, so their sponsors are represented in the right manner. Their bikes are clean and ready to go as are the riders gear and all pit set-up items. This level of professionalism is crucial to not only representing the people that support you but to your brand as well.

You should strive to match this professionalism.

So make the commitment to make sure you are always putting your best foot forward at the track. Appearance matters.

As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.

Racer Marketing – Create a Video Series

Racer Marketing – Create a Video Series

Here is a great tip to help you improve your racer marketing.

Create a video series.

Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and yours to put together a video series showcasing your racing and their video skills at the same time.

The best way to start would be a simple storyboard, so you stay on point and deliver a message and value. Remember, a video doesn’t go away on the internet so do it right. You can interject a bit of humor and fun to show your personality but remember to be professional. After all, someday your kids will see it.

Once you develop a plan, you can enlist your video friend to shoot and edit.

When it’s all done distribute it on your YouTube channel as well as Facebook, and tease it on Instagram and Twitter making sure everyone knows about it. One important tip is to make sure you post natively on Facebook and YouTube, not linking one to the other. Research has shown an increased visibility to native videos on both sites.

So there you have it. A kind of cool offseason project that will pay dividends all season long.

Please send me a link to your video series when it’s done, I’d love to see the results.

As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.