Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park …
Racer Marketing – Is live video a part of your marketing mix?
In a previous post, we spoke about the way you look at racing and sponsorships and your racer marketing efforts. By looking at your competition and promotion as a business and no longer just a hobby …
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March 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in March? Well, here it is. Powersports Business Audit your website. Game Changings UTV from Polaris Racer …
Race Reports – Telling a Story
Monday morning press releases and race reports have been the cornerstone of race reporting for years. All of the big and most of the small teams produce a release or race reports each week letting the …
Racer Marketing – Monthly Newsletter
Are you providing updates to your sponsors on a monthly basis? Are you sending out a newsletter? If you're not then, you absolutely need to add this to your to-do list. Communication is essential …
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Racer Marketing – Are you working your plan?
Across the country, the racing season is getting underway, and for many of you, the time is now to make sure your plan is in place and ready to go. Not your racing program, but your marketing and …
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February 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content …
The Importance of a Content Calendar – Racer Marketing
Posting a consistent message of your social media accounts is crucial to the success of your marketing efforts. Putting out the right content at the right time and delivering value on each of those …
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Racer Marketing – Control Your Message
One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make …
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Racer Marketing – Correct Your Spelling!
I've spent a bunch of time reviewing racers social media posts and profiles over the past couple of days, and one thing, in particular, came to my mind. SPELL YOUR SPONSORS CORRECTLY !! It's …
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Racer Marketing – Put Your Best Foot Forward
There were two big stories coming out of Anaheim last Saturday night. One was Ken Roczen's victory in the main event, but the other might be more important. He showed up for Thursday's press …
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Racer Marketing – Create a Video Series
Here is a great tip to help you improve your racer marketing. Create a video series. Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and …
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