For many racers the run to Loretta Lynn's was difficult, full of ups and downs, success and disappointment but now that it is behind you it's time to focus on finishing the season strong and work on …
Race Event Coverage
One of the services provided by Lukaitis Consulting is race event coverage. This coverage is posted on several social media accounts and set-up for the participants to share with their friends and …
Racer Marketing – Added Value
Too many racers think it's all about @mentioning or tagging their sponsors but truthfully it is more important than that. Companies are looking for genuine content of their product in action. With …
AFT NAMES ENGINE ICE THE OFFICIAL COOLANT AND ANTIFREEZE OF AMERICAN FLAT TRACK
Here is a really great project that I've been working on for the last little while. American Flat Track (AFT) is one of the fastest growing forms of motorcycle racing today with exciting events, …
Press Announcements – Video and Written to Make a Difference
As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can …
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Engine Ice PR Announcing 2018 Teams
Here is a press release I completed for the powersports industry coolant manufacturer Engine Ice announcing their 2018 supercross teams. (Disclaimer - I am the COO of the company). Here is the full …
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May Post Wrap-Up
Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park …
Racer Marketing – Is live video a part of your marketing mix?
In a previous post, we spoke about the way you look at racing and sponsorships and your racer marketing efforts. By looking at your competition and promotion as a business and no longer just a hobby …
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March 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in March? Well, here it is. Powersports Business Audit your website. Game Changings UTV from Polaris Racer …
Race Reports – Telling a Story
Monday morning press releases and race reports have been the cornerstone of race reporting for years. All of the big and most of the small teams produce a release or race reports each week letting the …
Racer Marketing – Monthly Newsletter
Are you providing updates to your sponsors on a monthly basis? Are you sending out a newsletter? If you're not then, you absolutely need to add this to your to-do list. Communication is essential …
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Racer Marketing – Are you working your plan?
Across the country, the racing season is getting underway, and for many of you, the time is now to make sure your plan is in place and ready to go. Not your racing program, but your marketing and …
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