This week's sponsorship tip is very simple. Check your grammar. It goes without saying that your resumes should not include any grammar or spelling mistakes, but you should take the same care in …
Instagram Demographics and Why You Should Care
In a July 21 article on HootSuite, several interesting statistics came up regarding the Instagram user demographic. Their data comes from the 2015 Pew Research study of U.S. residents. With 1/2 …
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Multiple Sponsors in the Same Category
One of the things that continually surprises me when looking through rider applications on HookIt is the number of riders that have conflicting sponsors listed in their profile. Part of my job at …
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Raceway Park Photo 7/24/16
Photos from racing at Raceway Park's event 7/24/16 are posted for your viewing and purchasing pleasure. As always the images are individually named and listed in alphabetical order for your …
Raceway Park Youth Series Photos 7/23/16
Photos from racing at Raceway Park's Youth Series event 7/23/16 are posted for your viewing and purchasing pleasure. As always the images are individually named and listed in alphabetical order for …
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Core vs. Casual – Where is the powersports industry?
I recently came across this article in Transworld Business regarding the State of Skate and wondered if the results are valid for the powersports industry as well. Within the article (found here) …
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Racer Marketing Quick Tip – Your Own Website
In this quick tip, I want to touch on a racer branded website. In the future, we'll get into more behind the scenes building and content creation, but for this post, I wanted to call out and send …
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Powersports Business Quick Tip – Educate your Customer
Sy Syms coined the slogan "An educated consumer is our best customer" in a 1974 TV commercial and now more than ever this statement rings true. With the immediacy of information, right and wrong, …
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Racer Marketing Quick Tip-Audit your Social Media
Sometimes things that usually go without saying need to be said. So here it is. How you are presented on social media is crucially important to your value as a sponsored rider. Good and bad. What …
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Small Actions Deliver Big Gains
As you might know, I read content from hundreds of websites daily thanks to my handy feed reader Feedly, and then RSS feeds put out whenever there is new content. One of the sites I find interesting …
Southwick National Photos
Check out my gallery of more than 1000 photos from the AMA National Motocross at Southwick, MA last weekend. Photos from Southwick …
Losing the Customer
That's a pretty powerful title, right? So why would you want to learn how to lose customers? Read on and find out. Scrolling through the internet the other day I came across this great article …
