I spent the end of last week in Indianapolis, IN, representing Engine Ice at the PRI (Performance Racing Industry) Trade Show—and what an event it was! The 2024 PRI Show, held Dec. 12–14 at the …
Great Time – Thank you – Sponsorship Summit 2024
I enjoyed participating in the 2024 Drift Sponsorship Summit on Wednesday night. I was part of a panel of industry members who spoke with the drift community about what Engine Ice looks for when …
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This Week in Powersports Racing – The week of April 3, 2023
News and stories from the world of the Powersports business. Beach Does It Again at Arizona Super TT Progressive American Flat Track TT master JD Beach (No. 95 Estenson Racing …
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This Week in Powersports Racing – The week of January 23, 2023
News and stories about powersports racing this week. SAN DIEGO 450SX PODIUM MAKES IT TWO IN A ROW FOR RED BULL KTM FACTORY RACING'S WEBB SAN DIEGO, Calif. – Two-time 450SX champion …
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Formula 1 announces TV, race attendance and digital audience figures for 2021
Formula 1 has released annual audience figures following the 2021 World Championship season, which included the new Sprint events at three races, and a title battle that went down to the wire between …
Dave Prater Named Vice President of Supercross for Feld Entertainment
ELLENTON, Fla., (February 17, 2022) Feld Entertainment, Inc. today announced the promotion of Dave Prater to Vice President of Supercross, where he will oversee the Monster Energy AMA Supercross …
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PRI ANNOUNCES NEW INITIATIVES, RETURN OF IN-PERSON TRADE SHOW IN 2021
Hopefully we'll be able to join all of our friends in the racing community at PRI in December. I always liked visiting Indy and taking part in the show. A press release from PRI A return to …
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The Business of Racing – No PRI for 2020
Well, the news dropped yesterday that the 2020 PRI show was not going to happen. With everything canceled in 2020, I wondered how the PRI would go on and now we know, it won't. Originally scheduled …
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AAPEX 2020 To Be Virtual Experience
Just after the news broke that SEMA would not go on as planned in 2020, the AAPEX show that also runs in Las Vegas at the same time as SEMA, announced that it would be a virtual show in 2020. Many …
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The Business of Racing – No SEMA Show for 2020
Earlier this week, the organizers of SEMA put out a short statement regarding their 2020 show. It can been below in its entirety. Statement from SEMA about the 2020 SEMA Show DIAMOND BAR, …
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The Business of Racing – 2020 PRI TRADE SHOW UPDATE
PRI President Dr. Jamie Meyer gives the racing industry an update on this year's Show ALISO VIEJO, Calif. (Aug. 3, 2020) – Performance Racing Industry (PRI) President Dr. Jamie Meyer sent a letter …
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ENGINE ICE CONGRATULATES SPONSORED RACERS ON A SUCCESSFUL 2020 MONSTER ENERGY SUPERCROSS SERIES
As you probably already know, I create a great deal of the content that is distributed by Engine Ice. Below is a press release that was written and distributed following the 2020 Monster Energy …
