In a press release dated 9/16 the American International Motorcycle Expo (AIMExpo) announced plans to relocate the show and change the date in 2017, moving from October to September and Orlando to …
I read it on the internet so it must be true
Sure, you've heard it over and over again. Customers are just coming into my store to try things on then buy them online. Seem plausible, right, and I'm sure it happens here and there, however …
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Is Your Website Mobile Friendly?
In a recent Social Media Today article (HERE) it was pointed out that more and more people are moving away from a desktop view of the internet to a mobile view on their smartphone or tablet. "There …
Instagram Demographics and Why You Should Care
In a July 21 article on HootSuite, several interesting statistics came up regarding the Instagram user demographic. Their data comes from the 2015 Pew Research study of U.S. residents. With 1/2 …
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Core vs. Casual – Where is the powersports industry?
I recently came across this article in Transworld Business regarding the State of Skate and wondered if the results are valid for the powersports industry as well. Within the article (found here) …
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Powersports Business Quick Tip – Educate your Customer
Sy Syms coined the slogan "An educated consumer is our best customer" in a 1974 TV commercial and now more than ever this statement rings true. With the immediacy of information, right and wrong, …
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Small Actions Deliver Big Gains
As you might know, I read content from hundreds of websites daily thanks to my handy feed reader Feedly, and then RSS feeds put out whenever there is new content. One of the sites I find interesting …
Losing the Customer
That's a pretty powerful title, right? So why would you want to learn how to lose customers? Read on and find out. Scrolling through the internet the other day I came across this great article …
Powersports Business Quick Tip – Customer Appreciation
Various studies have show that it takes between 5% and 25% more dollars to acquire a new customer vs. keeping existing customers. Depending on who you believe and err on the low side or go all in and …
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Instagram for Your Powersports Business
Just this week, Instagram announced that it surpassed 500 million monthly active users and 300 million daily active users. This growth is astounding with Instagram more than doubling its user base …
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YouTube Hints for Powersports Business
Every day I read hundreds of websites with content ranging from motorcycles and automobiles to social media, business, news, etc. I get the content using Feedly and save it to Evernote to use …
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Do You Attend Trade Shows? And Why?
Do you attend trade shows? Why or Why Not? This is something that I've questioned for the past couple of years. In my previous life as Parts and Accessory manager I always felt that education was …
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